Under the auspices of the Division of Students’ Strategic Plan, and in pursuit of our vision to be Partners in Student Success, York has adopted a highly strategic approach to enrolment management. Simply put, Strategic Enrolment Management (SEM) engages key constituents to identify, define and organize themselves around clearly articulated enrolment goals. It also mobilizes the campus to pursue those goals purposefully to produce dramatic, sustainable results. Key to SEM is enrolment intelligence, data that helps us understand the student experience to inform how we recruit, retain and communicate with our students. The intelligence is gleaned from a comprehensive review of existing enrolment-related data, as well as through new research. A great example of the latter is the Student Self-Assessment Survey.
Since 2013, incoming students to York have been asked to complete an online survey that is aligned with Alf Lizzio’s work on transition theory. Developed by our brilliant colleague Mark Conrad (Director, Institutional Enrolment & Resource Planning, Office of Institutional Planning & Analysis), the survey uses a combination of published measurement scales to give York baseline data about our students and what supports they require to be successful: (i) reasons for attending university (internal and external motivation); (ii) academic and career-goal clarity; (iii) self-concept as a student (academic self-efficacy); and, (iv) general coping skills (personal/social resourcefulness and grit). Although it’s entirely voluntary, last year almost 50 percent of our new students chose to participate. As a result, we know a lot more than we did previously about how prepared our students are for postsecondary study, about their reasons for attending university and about their capacity to persist. We are using that information to develop and deliver support resources for the students who need them most.
At the beginning of this week, invitations to participate in the survey this fall went out to incoming first-year students. After they complete the survey, each participant will receive a report that includes their score, an explanation about each dimension and some suggestions/tips to help them build their personal capacity. In October, we will follow up with those students and invite them to log into a portal using their Passport York ID to review their results again, see average scores for all respondents and view additional resources for each dimension of the survey. Those resources include some fantastic new videos that feature continuing student role models.
The Student Self-Assessment Survey serves multiple purposes. For one, it is helping us learn a lot more about our students and what they need to be successful. It also, however, helps develop agency (or resourcefulness) in our students, making them more self-aware and better equipped to seek out campus resources. Consistent with the Division’s commitment to evidence-based decision making and assessment, the survey and its outcomes remain a work in progress continually informed by student feedback. To date, it’s been very positive, with 78 per cent of respondents in 2015 agreeing or strongly agreeing that the site provided helpful resources, while 69 per cent agreed or strongly agreed that the videos provided useful tips. Among the qualitative comments was the following:
The videos and links were very helpful and stirred up motivation in me to do a better job in University. Sometimes stress can cause the motivation to drop drastically, but seeing all the resources available on campus spurs a new fire at the core.
A hearty thanks to Mark Conrad and Michelle Miller for their tremendous leadership on this project. What a great, real-life example of our commitment to being Partners in Student Success.